Strategic Storytelling Guide
Executive stakeholders across the business were in need of storytellers, whether to present new technologies or transform relationships with customers. In order to set our cross-functional partners up for success, I crafted a roadmap to make the art of storytelling accessible across markets and industries.This shareable asset not only equipped stakeholders with the necessary skills for enhanced storytelling, but served as internal brand promotion for the design team.
Drive conversions for internal initiatives
Understand messaging effectiveness and innovate to maintain engagement
Goals
Content writer for C-level executives (e.g., Human Resources, Talent, Diversity, Equity, and Inclusion, etc.), aligning deliverables with firm goals and individual voice
My role
Created 80+ firmwide communications for 1,300+ consultants focusing on firmwide initiatives
Outcomes: